Lead generation for personal trainers

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    Personal Trainer Digital Marketing

    Anyone who’s ever started their own personal training business knows that getting leads and new clients can be a real struggle. You put in the hard work to build up your client base, but it feels like you’re just treading water. You’re not alone – personal trainers all over the country are struggling with the same issue.

    The good news is that there are some things you can do to get more leads and new clients for your personal training business.

    How do personal trainers generate leads?

    The fitness industry is vast and ever-expanding. There are a lot of fitness-based local businesses out there, so finding potential clients can be a struggle.

    To beat the competition, one of the most important things you can do is generate leads. After all, without leads, you won’t have any clients!

    So how can you generate personal training leads?

    One option is to work with a digital marketing agency. A good digital marketing agency will be able to help you generate leads through various tactics:

    • SEO
    • PPC
    • Social media marketing
    • Email marketing

    Lead gen will enable you to quickly build up a base of loyal clients who can help take your business to the next level.

    By working with SEO Vikings, you’ll be able to focus on what you do best – your personal training services. Leave lead generation up to the experts.

    Why Bother with Lead Generation when what you Ultimately Need is Clients?

    If you don’t jump into lead generation, you’re missing a major chance to engage with an interested audience. You’re negatively promoting your service through ads – you’re not reaching your target audience and ultimately losing out on prospective clients.

    SEO Vikings perform thorough research and use resources to fine-tune your ideal client. We don’t just target any gym member; we target the correct gym member for you.

    How do personal trainers get clients fast?

    There are a few ways to get personal training clients fast.

    Social media platforms – Facebook, Instagram and LinkedIn is a fantastic way to generate leads. Personal trainers who network with other personal trainers or fitness professionals in the industry also see an increase in new clients.

    Lead Magnets

    Personal trainers can offer lead magnets from their landing page.

    For example:

    • Offering a free personal training consultation
    • A free one-off group training program

    These methods are a great way to show new leads what your personal training services are all about.

    Paid Ads

    Another way to get personal training clients is by advertising online. Video ads are extremely popular with the uptake of reels on social media platforms.


    Once you have personal training clients, it’s important to keep them. Client retention is key to success as a personal trainer. A digital marketing agency can keep up to date with relevant fitness topics your existing clients will love. A digital marketing agency can take that stress away, so you can stay focused on training clients.

    How do personal trainers get clients fast?

    Billions of people use search engines every day to ask Google questions, and there are many competitors competing to help that person find the answer. You need to make sure that you are the fitness professional that is answering their questions about training programs, health issues or fat loss. Being the answer they need will lead to high-quality leads.

    Additionally, it’s important for your fitness business to have high-quality images (for your website and social media). It’s also extremely important for you to regularly produce high standards of optimised content. Regular content is vital as it helps to improve your site’s search rankings. But also your visitors’ overall experience with your brand.

    By investing in SEO, you can help ensure that your business is easy to find online. Ultimately, leading to more people contacting you about your service.

    Why Bother with Lead Generation when what you Ultimately Need is Clients?

    You need to reach potential customers to tell them about you and your service. Nowadays, one of the most important things you can do is invest in SEO. And there’s no better company to trust with your SEO than SEO Vikings.

    We are a proven leader in the industry. With years of experience helping businesses like yours increase engagement, and their online visibility resulting in connecting with more customers. We know what it takes to get results, and we’re ready to put our lead generation skills to work for you.

    In addition to our proven tactics and valuable content, one of the things that sets us apart is our GMB listing service. We will create and optimise a listing for your business on Google My Business, which is essential for reaching local customers.

    If you’re ready to take your business to the next level, contact SEO Vikings today. We’ll be happy to provide you with a free consultation and customised proposal outlining our services for you to be successful. Let us show you how we can help you reach your goals!

    A Personal Training Business Needs a Great Website

    A personal training website has two main purposes:

    1. To attract ideal clients and to build trust with potential clients.
    2. The training website must be well-designed and user-friendly.

    Mobile optimisation is essential in today’s market. Prospective clients are more likely to visit a personal training website on their phone or tablet. Therefore, the site must be designed with smaller screens in mind.

    Website visitors need the navigation to be simple and straightforward; visitors should be able to find the information they need without difficulty.

    Plus, your existing clients will appreciate the website being easy to use. The call to action should be visible and clearly defined; visitors should know what steps to take next to become a client.

    For example:

    • Having a button to schedule a consultation in the header for super-eager clients and then again at the bottom after they’ve read your content.


    By including contact details clearly, you can make it easy for a prospective client to get in touch and start working with you.


    At SEO Vikings, we understand that your website is one of your most important marketing tools. That’s why we take a hands-on approach and work closely with our clients. We get to know your business and your goals before we even begin the design process.

    This close collaboration is essential to creating a quality website that accurately reflects your brand and resonates with your target audience. And it’s just the first step in our commitment to providing you with the best possible service. From ongoing maintenance and updates. To search engine optimisation and marketing. SEO Vikings will be there every step of the way to help you grow your online presence.

    High-Quality Content

    Lead-gen is all about content. It is your unique and high-quality content that will make people want to train with you. 

    You want your first paragraph to get to the point straight away, showing you have knowledge in this training and health.

    Lead generation content is what establishes you as an expert in your field and helps build trust with potential leads. If they see that you are providing insightful and well-crafted articles, they are much more likely to believe that you are a reliable resource.

    Furthermore, readers will simply enjoy engaging with content that is well-written and informative. To keep people coming back for more, it is essential to provide content that is truly worth reading. 

    By investing in this type of content, you are making a wise investment in the future of your training business.

    Content marketing is an ideal way to get your website visible and ranking. SEO Vikings can help you get the content you need to start ranking on Google and connect with ideal clients.

    Create a Blog

    Any lead generation company will tell you that the best way to generate a new lead is to create content that positions you as an expert in your field.

    The content could be in the form of blog posts, infographics, or even video tutorials.

    For example: Educating potential clients on fitness, or offering suggestions for different workout problems is a great way to build brand reliability. Show a prospective client that you know your stuff!

    Google My Business and Google Map Pack

    The Google map pack is one of the first things that people see when they are searching for a local business. It is clear and efficient and easy to navigate, which makes it appealing to potential customers. 

    Ask SEO Vikings to get you on the Map Pack! We can achieve this for you with our knowledgeable experience. We promise to work hard to ensure that your business is visible in the search results so that you can attract new clients and grow your business.

    There are massive benefits for your company being in the map pack.

    What is the purpose of Google My Business?

    Google is the most popular search engine in the world, handling billions of searches every day. 

    People looking for a personal trainer in their local area often turn to Google to find what they need. That’s why it’s so important to have a strong presence on the platform. 

    A great tool is a Google Business Profile. It is a great way to guarantee that your business shows up when people are searching for something you offer. 

    Additionally, a Google Business Profile can also help improve your local SEO, making it even easier for people to find your business.

    A great opportunity for you is for you to let SEO Vikings fill out your Google My Business Profile. We will fill out the form with all the relevant information to improve your chances of appearing in Google’s top results. 

    Having a strong presence on Google is essential for success and increased performance in today’s digital world.

    Lead Magnets

    A lead magnet is a marketing term for a free item or service offered to collect leads. Some ideas for lead magnets include trial subscriptions, samples, eBooks, electronic newsletters, and free guidance.

    It is basically a feature for people to discover your website and for you to gain other subscribers’ for email marketing, just from landing pages. 

    We can find out what type of lead magnets and landing pages work best in your industry and make them generate more leads.

    Direct Mail Marketing

    Direct mail marketing is an ingenious way of reconnecting with website visitors and previous customers. You can showcase your inventory and inform them of deals on your courses. – We can help you set up email marketing!

    Leads Generated through Advertising

    Lead generation ads are great tools for personal trainers if they target the right audience.

    Using lead generation tactics, like an advertising campaign, on social channels like Google and Facebook, fitness businesses can generate more leads.

    By targeting the right clientele with digital ads, businesses can increase their chances of generating leads that are more likely to convert.

    Social Media

    Social media is a brilliant way to get consumers to view your page, convert and engage with a client. Using features like in-app messaging can make you approachable. Utilising Reels with success stories (before and afters) from other clients is a great way to generate personal training leads.

    Also, video ads that have infographics containing interesting information can keep people engaged with your video for longer. As long as they are watching, they are starting to believe in you and your brand. – SEO Vikings can make these!

    Facebook groups are a great way to communicate and reach audiences in your local community who may be interested in training with you.

    Speak to us today to learn more about how SEO Vikings can help you succeed, with our lead generation tools and expertise.

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